How to Write a Good Testimonial
You don’t need to be a writer. You just need to answer a few honest questions — your own words are what make it useful to someone else.
A testimonial doesn’t have to be long, polished, or clever. The reviews that actually help someone else decide are the ones that answer a simple question: what was this really like? Below are five questions to work through. You don’t have to answer all of them, and you don’t have to answer them in order — pick whichever gets you talking.
Question 1
What was going on for you before we started working together?
What were you dealing with, struggling with, or hoping to change? This helps someone reading your review recognize their own situation.
Question 2
Why did you decide to work with Roland?
What made this stand out from other options you considered — or from doing nothing at all?
Question 3
Where are you now, or what’s different for you today?
This is the heart of a testimonial: the real, tangible difference — in how you feel, what you’re able to do, or how your life or work has changed.
Question 4
What’s been the best part of the experience?
Was there a particular moment, a specific result, or something about how the process worked that stood out most?
Question 5
What would you say to someone who’s on the fence?
Speak directly to the person reading your review who isn’t sure yet. What do you wish you’d known before you started?
“Your own words, answering your own experience — that’s the whole job. Nothing else is required.”
When you’re ready, head back to the review you were filling out and share it in your own words.
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